UX • Branding • Wayfinding
For the urban explorer looking to take their city-wide adventures off the beaten path, pocket offers an immersive, playful way to discover your city with a fresh perspective. Elevate your exploration with this multi-step quest, using the latest in augmented reality and discover your city’s pocket parks, rooftop retreats, and other hidden gems.
PROTO-PERSONA / Our proto-persona is defined by our user’s goals, and it is the means by which we empathize with and communicate about our users. As we worked towards a thorough understanding of the user’s goals, we really began to understand the design problem at hand. With a “design for the individual, not all things to all people” approach, we began to develop a single archetype for a class of users that is fictional but rigorously informed.
USER STORYBOARD / Moving forward with the hypothesized goals of our proto-persona, we started to develop an expansive list of user tasks, thoughts, and tactics. Based on informed assumptions, we could then start to recognize hypothetical patterns, and discover opportunities where Pocket could provide useful and positive experiences that align with our user's goals.
THE USER JOURNEY / Each Pocket journey begins in an urban environment, and leads the user along the beaten path to a nearby secluded oasis. The user's journey begins by launching the app and selecting a journey based on proximity. The user is then greeted with their first digital clue which points them to a nearby physical gem that is the starting point of their journey. The user then scans the gem and their next clue is revealed in augmented reality.
WAYFINDING / After interacting with the augmented reality gem, the gem then transforms into a wayfinding element. Utilizing geofencing and location triangulation technologies, the direction and fill of the wayfinding element reacts to the users location and orientation. This allows the user to quickly gauge their progress without having to constantly interact with their phone. The user is guided, but is also free to enjoy their trek and their surroundings.
MOVING FORWARD / We feel that the app has a lot of legs and could extend to a broader audience than our proto-persona. There are opportunities for tourists with a desire for experiences beyond the obvious surface attractions of the city, as well as locals of all ages wishing to know their city more intimately. There are opportunities for geocache enthusiasts, active individuals looking for urban treks of various terrain difficulties, dog-walkers, the list continues.
For the more detailed process, including heuristic analysis and low-fidelity wireframes, please see our process page here.